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Here is something I received from a shop. When the plump lady serving put my item (a small tube of green paint) in the bag I was extremely pleased.
Why were you pleased?
A. It was unexpected. In days when relations have a sorry predictability the unexpected is (almost) something to be grateful for in itself especially when it is also…
B. thoughtful. The lady obviously knew that the chances of losing the tube would be much higher if I were to carry undeveloped
C. I was so grateful that she did not use a plastic bag as I just find paper things more pleasant texturally
D. The quality of this particular envelope is noteworthy- reassuring slightly stiff- yes, a little unyielding. and dare I say somewhat old fashioned, so you might imagine that, were it to come to life, that it would speak in the manner of a retired military man, a mid-ranking officer, the sort that make appearances in David Lean films.
E. The colour is extremely pleasing. So much packaging seems to feel the need to shout, to demand attention. By contrast the self assured modesty of this envelope is so pleasing British. British, that is, in a way which does still just about exist, with that quality of calm reserve? A country whose coins and postage stamps do not carry its name.
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